In today’s dynamic business environment, companies demand the ability to manage anything (X=anything), not simply relationships with customers. xRM (Anything Relationship Management viz., partners, suppliers, employees, assets etc) is the natural evolution of CRM (Customer Relationship Management).

Symphony has been the trusted partner for its customers to design and implement solutions on MS Dynamics CRM and has helped customers to build xRM solutions on Microsoft Dynamics CRM Platform. Symphony has varied experience, wide exposure and in-depth knowledge of MS Dynamics CRM in:

Symphony has implemented CRM solutions for Fortune 500 companies to SMBs. Symphony approach is to make the CRM part of client’s business and integrate it with all the business applications to help run business smoothly and efficiently.

Symphony has developed industry vertical solutions for its ISV customers in the following verticals.

• Legal
• Education
• Healthcare
• Software Services

Symphony has built numerous add-on functional products on the MS CRM platform. Some of these are:

• Audit – A fully customizable data audit product that allows audit of selected data
• Relationship Management – An efficient tool that allows customer relationship management by providing a complete relationship chart of a contact and all the relationships with the contact
• Field Level Security – A product that can improve the data security by hiding or providing read only access at a field level in every CRM entity

Every CRM implementation should be able to integrate with the other key systems in the organization to improve efficiency and facilitate decision-making processes. Symphony has helped clients to integrate the CRM system with

• ERP application like Microsoft Dynamics ERP (GP, AX, NAV), Oracle, SAP etc
• Microsoft SharePoint
• VOIP systems
• Custom Applications

Data migration is one of the biggest challenges while moving from one system to another. To help customers migrate data from various CRM systems or homegrown applications, Symphony has used tools like Scribe, BizTalk and other custom applications for maximum efficiency and accuracy.

• Developed high-utility value suite of 18 add-on functional products for Microsoft CRM that enhanced end-user experiences for a Microsoft Certified Partner based in Atlanta, GA, USA
• Custom developed a Relationship Management tool on MS CRM platform that enables law firms to efficiently manage their practices and improve client relationship for an ISV specializing in legal space based in Atlanta, GA, USA