With the advent of cloud, mobility and on-demand computing, the required pace of new software releases has never been faster for software product companies to enter new markets, gain competitive advantage and grow market share. The key to delivering innovation to market faster is flipping the common situation where software makers spend 20% or less time and resources on new products and technologies given the demands of existing / non-core products.

The product portfolio rationalization solution is a powerful technique to flipping this ratio, increasing investments in innovation, improving profits and market share, and simplifying operations.

Symphony ‘s has over 8 years of experience working with the world’s leading software makers, including BMC, Sybase and others, delivering over 1,200 releases annually. Symphony’s credentials as a product portfolio rationalization partner are unmatched, including:

• Deep experience in product ownership: Symphony understands the pressure of getting a release out on time. We know that renewal margins should reach 85% and understand that companies need to shift R&D; spending more towards new path-breaking technologies and new product development vs. sustenance of existing products. Symphony has over 8 years of experience working with the world’s leading software makers, including BMC, Sybase and others, delivering over 1,200 releases annually.
• Outcome-based engagement model: Symphony clearly and contractually guarantees performance against critical metrics including product revenue, margin improvements, customer renewal rates, detailed delivery schedules or other jointly agreed KPIs. This fundamentally unique engagement model guarantees outcomes – and ensures complete alignment of our engagements with clients’ overall business objectives.
• Proven ability to maximize client investments in new products: Clients have reinvested the savings delivered by implementing Symphony’s solution in accelerating time to market of new offerings, advancing competitive advantage and increasing market share in the process. Symphony has been highly successful in rebadging entire product teams globally and known to invest in product roadmaps to maximize the ROI and extend product life
• Investing in legacy/ non-core product lines: Symphony has significantly invested in our clients’ product roadmaps to maximize the ROI and extend product life via adoption of cloud technologies, mobile enablement, business process re-engineering/ workflows and SaaS enablement, ensuring platform currency and new, enhanced Features. Symphony has been highly successful in rebadging entire product teams globally ensuring continued employee and customer satisfaction on identified product lines
• Substantial investments in tools and processes: Symphony has always invested over 2% of our revenues for building new tools and methodologies and multiple advanced solution accelerators that offer domain-optimized frameworks and systems – easily tailored to our clients’ needs – further reducing cost, complexity and time to market. We run our own high-availability private cloud data centers in the US, that host our SaaS solutions. We also have our own infrastructure for Level-1 support services running out of Nashville, USA and Bangalore, India.

Our industry experts shall evaluate your portfolio including a thorough domain, technology and financial analysis to recommend one of many options that would meet your business objectives leveraging global outsourced product engineering, product sales and product implementation & support services. Our capability to manage software as a business for over 10 years has led to many successful partnerships, which we believe, would mutually benefit both our organizations.

• A high-level 1-2 day workshop to evaluate your product portfolio to determine current positioning and business objectives;
• An Executive level presentation of Strategic Options;
• A detailed due diligence for 1-2 weeks onsite on select products leveraging our best-in-class methodologies and best-practices working with your Product Owners covering Financial and Operational aspects;
• Detailed Data Analysis leveraging our cross-functional expertise done at our premises over 1-2 weeks;
• A Detailed Proposal highlighting Impact and Benefits of Portfolio Rationalization.

All this is delivered via Symphony Services’ Product Line Management (PLM) Services that offer product companies alternatives to manage the de-investment in mature products and drive transformation. Symphony Services takes on end-to-end responsibility for selected products and product lines, from full PDLC and support services to sales and operational activities, all aligned against agreed-upon SLAs and using a global delivery model to reduce the cost of operations.

Symphony’s best-in-class product portfolio rationalization services have enabled software product companies to improve cash flow, retain brand and competitive advantage, refocus and reinvest on core business and leverage global best-in-class product engineering practices, and can flip the 80-20 rule for your organization.